Case Studies


A Scalable Data Transformation Framework Using the Hadoop Ecosystem.
Presented at Hadoop Summit, June 2014, San Francisco, CA.

Leveraging the right platforms, tools & skills to harness All the Data is key to being a successful Data-driven Enterprise!
Tags : Data Hub, analytics architecture, Unified Analytics Platform, Claims, Insurance, data warehouse, cloud, Hadoop, Oracle, SAP, OpenNLP, Genomics


Next Generation Analytics Architecture for Business Advantage
Presented at 12th Annual Text Analytics Summit, Dec 2013, San Francisco, CA.

Leveraging the right platforms, tools & skills to harness All the Data is key to being a successful Data-driven Enterprise!
Tags : Data Hub, analytics architecture, Unified Analytics Platform, Claims, Insurance, data warehouse, cloud, Hadoop, Oracle, SAP, OpenNLP, Genomics


Big Data Infrastructure Management – Created new Revenue Streams while Reducing costs by 60%

Scope and Quality of deliverables increased through leveraging Serendio’s expertise in Big Data infrastructure and Social content aggregation. Increased Data mining and Predictive modeling capabilities resulted in newer revenue streams.
Tags : Big Data, Managed Services, Hadoop, HBASE, Social Ads, Ad tech, Amazon S3, Data Aggregation


Lexicon based Sentiment Analysis in Social Media
Presented at SemEval, June 2013, Atlanta, GA.

This paper describes the system developed by the Serendio team for the SemEval-2013 Task 2 competition (Task A). We use a lexicon based approach for discovering sentiments. Our lexicon is built from the Serendio taxonomy. The Serendio taxonomy consists of positive, negative, negation, stop words and phrases.
Tags : Sentiment analysis, Microblog, Lexicon based, Semeval 2013, Natural Language processing, Text analytics, Naacl 2013, CXA


Windows 8 Smartphones – Nokia Lumia 920 vs HTC Windows Phone 8X
 
 

We took all the conversations around these 2 models and analyzed them for Sentiments and Buzz. It is clear that the volume of conversations with a positive sentiment is higher (36.96%) for Nokia Lumia 920, than for HTC Windows Phone 8X (22.91%).
Tags : Social Media Analytics, Sentiment Analysis, Smartphones, iPhone, Nokia, HTC, Samsung Galaxy, Motorola
 


Dell XPS 14z Vs Toshiba Portege Z835 Vs HP Envy 4 Sleek book Vs Acer Aspire S5
 
 

Though Performance, Body and Battery are the most popular attributes of Ultrabooks , Weight and Track pad are discussed more frequently n the case of Dell XPS 14z. However, these two features rarely get discussed in the case of Toshiba Portege Z835, HP Envy 4 Sleek book, and Acer Aspire S5.
Tags : Social Media Analytics, Sentiment Analysis, Ultrabooks, Dell XPS, Toshiba Portege, HP Envy, Acer Aspire, Asus, Lenovo


What features of Sony PS3 do users care about the most?
 
 
 

Overall Design, High Definition, User Interface, and Wifi Connectivity seem to influence Purchase decisions more than other features.
Tags : Social Media Analytics, Sentiment Analysis, Gaming Consoles, Sony, Nintendo, Microsoft, Wii, XBox, PS3


What Can Banks Learn From Social Media?
 
 
 

Fees & Charges levied by different banks are popular discussion topics for all Banks. Home Mortgage was particularly popular in the context of Wells Fargo and Bank of America.

Tags : Social Media Analytics, Sentiment Analysis, Banks, Citibank, Wells Fargo, US Bank, JP Morgan-Chase, Bank of America, Bofa, bank fees, mortgage, credit card