Predicting Customer Churn in Telecom

Predicting Customer Churn in Telecom

Problem Description Consumers today go through a complex decision making process before subscribing to any one of the numerous Telecom service options – Voice (Prepaid,…

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Increasing Your Online Sales Conversions

The Internet is teeming with buyers, consumers and advertisers! In fact, reports indicate that United States alone has over 52,000 active online retailers. An average…

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Finding the Right Social Influencer for Your Brand

Social media is an integral part of our lives. Every consumer you want to target is either making a purchase, checking into a restaurant or…

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Modelling Imbalanced Target Variable

What is a model? Model represents a real world scenario with some Epsilon, where Epsilon represents the Error factor. Y = f(X) + epsilon What…

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Pre-Modeling Routines in R

Data Preparation and Pre-Modeling – What & Why? Not having the correct and complete data is often the most cited reason for analytics projects failures,…

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The Art of Big Data Science Hiring…Starts with Training

Hiring good quality talent for Big Data Science is a challenge regardless of location – Silicon Valley, Bangalore, Beijing…it doesn’t matter. As a Big Data…

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A Storm in a big cup

All Hindu gods pose with a weapon in their hands. Quite an array of intriguing weapons are used in a variety of wars/battles in Hindu…

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A Rose by any other name ..

..would smell as sweet, wrote Shakespeare. An Integer in any other form is not the same, is the programmers dictum. Well, it is clear an…

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Understanding Big Data workloads (and more)

Hadoop/MapReduce has jump started a revolution in large scale data processing, which earler was either unfeasible or uneconomical. Now, it is possible to use the…

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Using the Cloudera Manager API with Splunk

One of the most popular distributions of Hadoop is from Cloudera. Cloudera provides a management/monitoring when you their Enterprise Edition/support contract. With this tool, you…

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