Market Research
- Set up listening posts to diverse content sources for an always-on, focus group.
- Access detailed, aggregated metrics and if needed, drill-down to individual posts for follow up.
- Quickly find out who the promoters and detractors are for your products and services.
- Understand competitive dynamics and how brands compare in the eyes of the market.
- Know where the conversations around your brand/product is happening and track them in real-time.
Customer Support
- Real time monitoring of the web for brand/product issues & opinions - an early warning system.
- Analyze and Transform valuable Social media content to Leads and/or Service Request/Resoluion.
- Tag and Classify posts to be added to internal support work flows based on business rules.
- Understand competitive dynamics and how brands compare in the eyes of the market.
- Integrate social media with internal knowledge bases and content management systems.
Product Management
- Analyze customer preferences towards product and features to foster customer-centric innovation and crowd sourcing.
- Identify key influencers to help improve the brand and product/service messaging.
- Integrate with corporate Idea/Innovation portals and Product Lifecycle Management products for shorter innovation cycles.
