What do consumers like about my product and company?

Can I find influential evangelists for my product on the web?

How does my company's brand stack up against my competitor's?

While traditional Search engines cannot deal with such questions intuitively, DisKoveror's Content Informatics platform was designed for this.

Thanks to the proliferation of websites that empower its Users to create & share content, there is now vast amount of data on everything - from the mundane and trivial to the esoteric and serious. Enterprises are now realizing the significance of such community-generated content in influencing customer sentiment, buying patterns, shopping behavior etc. and are exploring ways to use it for gathering Business Intelligence and Competitive Advantage. Digging for intelligence and insights from unstructured data is a non-trivial exercise and needs powerful data mining tools that can discern and analyze subjective and objective content, facts, relationship, sentiments, all with a high degree of accuracy and reliability.

The 3-steps to Actionable Hypothesis - Discover, Analyze, Visualize, as provided by DisKoveror Text Mining Platform promotes the identification of critical information and relationships between superficially distinct pieces of information. Based on years of research in Machine Learning, Natural Language Processing, and Ontologies, our deep discovery tool unearths entities such as Companies, Products, People, Events and relationships between them to identify hidden insights for better decision making.

Benefits

Analyze news articles, press releases, blogs, call center notes, and e-mails for Sentiment & Satisfaction Analysis Identify Product evangelists from the web for test marketing Assess Campaign effectiveness by measuring online buzz