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How can I create multiple content streams to maximize subscriptions and revenue?
How can I allow my library patrons to explore my research collection efficiently?
Can I get the right target audience for my classifieds?
Content publishers are looking at new ways to reach the long tail to better market and monetize their digital assets. With the onslaught of commodity search engines and free information aggregators, publishers and content aggregators are increasingly focused on delivering targeted premium content on a platform that is conducive to serendipitous discovery, exploration, personalization, sharing and collaboration so as to create significant revenue-generating products rapidly.
Serendio's EnTextor technology dynamically tags a rich variety of industry-specific concepts, entities and relationships within news feeds, journals, websites and other sources. This metadata provides the key building blocks for creating new, premium products with enhanced functionality - flexibly and quickly. By semantically structuring publishers' unstructured content, the underlying hidden value is better exploited. Furthermore, DisKoveror's Theme-based clustering and Visualization features provides intuitive discovery, classification, visualization and drill-down capabilities.
Users are able to locate highly relevant information efficiently and even discover information that was previously hidden and non-obvious. For the non-interactive user, our real-time personalized alerts reflecting the entities, facts and events of interest such as people, companies, location, bankruptcies, accounting issues, acquisitions, management changes, product defects etc. is a huge leap in information discovery and delivery. With DisKoveror, the Content consumer is better served resulting in higher revenue, subscriptions, registrations and customer loyalty.
Benefits
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