Serendio News & Press Releases

Serendio, the leading customer experience analytics provider, has released its Q4, 2010 BankInsight research report showing that bank sentiments turned positive this quarter. American Express showed most improvement in both share of voice and positive sentiments taking the top spot in Q4 study. Citibank was the only other bank that made it to Quadrant I (most desirable quadrant with high share of voice and positive sentiments) and showed a lot of improvement from last quarter.

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Serendio, the leading customer experience analytics provider, has released its Q3 2010 BankInsight research report showing Bank of America had the highest overall Share of Voice with almost 50% of all banking conversations on the Web including all of the social media. On the other hand, Wells Fargo led with the highest overall Net Perception Score at nearly +54. The Net Perception Score, a measure of satisfaction or dissatisfaction, provides an indicator of consumer sentiment toward brands, products and features.

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Santa Clara, CA based Serendio and its Market Research Partner, London, UK based MASMI Research presented innovative new techniques on Digital Market Research at the recently concluded Marketing Research Association annual meeting. The topic of the presentation, "A Digital Research Renaissance" introduced a framework to help market researchers apply emerging digital technologies, including Social Media, to their practices.

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Serendio, a leading provider of Text Mining software products and solutions, announces the general availability of their Customer Experience Analytics (CxA) solution under a SaaS model. This offering, targeting Market Researchers and Customer Care organizations, is designed to bring together social media content, and other forms of insightful unstructured content - emails, call center narratives, and qualitative surveys, for a holistic 360 degree analysis of the consumer voice.

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