Services

Serendio provides customization services to help our clients target and analyze more effectively. These are used to expand the harvesting targets, create custom taxonomies for specific market segments and deliver enhanced curation to increase accuracy and reach non-English language domains.

With the benefit of the Serendio's out-of-the-box CxA platform and customization services, our clients are assured of having a world-class analytics capability tailored to their own unique requirements.

The specific services we offer consist of:

Site Discovery
We work with clients to identify new web content sources that are built around themes of interest. The Site Discovery services include the full range of identification and validation efforts required to ensure site value. These services ensure more targeted harvesting and, as a result, more tailored analytical outcomes.

Custom Connectors
Our Custom Connector service helps clients to gain access to any type of content including internal repositories (for example, customer email records), subscription sites and even third-party applications that contain textual data of interest. Custom Connectors help refine and improve the 360 degree view of the customer.

Taxonomy Management
Taxonomies provide the ability to relate products, product categories, competitors, product features and attributes and more in powerful ways. We develop taxonomies within market sectors but clients on occasion have the need to obtain more specific taxonomies. In that case our Taxonomy Management services are used to build and manage domain-specific and customer-specific lexicons, business vocabularies and sentiment expressions for deeper, more refined insights.

Curation Management
On-going curation of the text analytics generated by Serendio involves iterative content tagging, as well as entity, concept, feature and sentiment refinement to achieve much higher levels of analytical accuracy. In addition, Curation Management services provide support for non-English content using our translation services. This enables our customers to tap into global customer voices.