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Predicting Customer Churn in Telecom

Problem Description Consumers today go through a complex decision making process before subscribing to any one of
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Increasing Your Online Sales Conversions

The Internet is teeming with buyers, consumers and advertisers! In fact, Read more
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Finding the Right Social Influencer for Your Brand

Social media is an integral part of our lives. Every consumer you want to target is either making a purchase, checking
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Modelling Imbalanced Target Variable

Model represents a real world scenario with some Epsilon, where Epsilon represents the Error factor. Y = f(X) + epsilon Let
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Pre-Modeling Routines in R

Not having the correct and complete data is often the most cited reason for analytics projects failures, regardless of Bi
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The Art of Big Data Science Hiring…Starts with Training

Hiring good quality talent for Big Data Science is a challenge regardless of location – Silicon Valley, Bangalore,
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A Storm in a big cup

All Hindu gods pose with a weapon in their hands. Quite an array of intriguing weapons are used in a variety of wars/battles in Hindu mythology. One
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A Rose by any other name ..

..would smell as sweet, wrote Shakespeare. An Integer in any other form is not the same, is the programmers dictum. Well, it is clear an inte
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Understanding Big Data workloads (and more)

Hadoop/MapReduce has jump started a revolution in large scale data processing, which earler was either unfeasible or uneconomic
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Using the Cloudera Manager API with Splunk

One of the most popular distributions of Hadoop is from Cloudera. Cloudera provides a management/monitoring when you their Ent
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